Marketing Policies & Procedures

EMAIL MARKETING LIST POLICY Date: April 10, 2019 Category: Communications, Email Marketing

PURPOSE/OBJECTIVE The purpose of this policy is to define who will receive what eblasts.

Each month, the Club sends each of the following email blasts:

• UVC eblast {Focused on the PV or Cabo resorts} • Loreto Eblast {Alaska, WestJet, Loreto Offer} • Cancun Eblast • Garza Blanca Eblast • Seasonal Promo {such as BOGO, Double Time, Points Offer, Etc.}

PROCEDURES 10. Once the eblast creative and option forms have been approved, you will need to identify the audience for each send by using the below guidelines. All audiences need to be clearly defined on all eblast proofs sent to distribution.

Each month, the Club sends each of the following email blasts:

• UVC eblast {Focused on the PV or Cabo resorts} o Distribution list – UVC, Loreto and VPA Club • Loreto Eblast {Alaska, WestJet, Loreto Offer} o

Owners who receive this eblast are UVC, Loreto and VPA Club {For Alaska} and UVC, Loreto and VPA Club Canada Members {For WestJet}

Cancun Eblast o

•

Sent to UVC, Cancun and VPA Club Members

Garza Blanca Eblast o

•

Sent to Cancun and Garza Blanca members {for the most part, sometimes Garza members only if it is a promo just for them}.

• Seasonal Promo {such as BOGO, Double Time, Points Offer, Etc.} o Send to membership lists as stated above. o These promos will always exclude members who have reservations made during the promo period. They also exclude exit and trial members. o Depending on the promo, this may be sent to only Points or Fixed members as well.

In total, there will be an average of 8 email blasts sent to different member segments per month. Audience type depends on the promo but the above is a general guideline.

Marketing Policies & Procedures

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